Concept
The world's #1 Record Label for the tennis community & beyond
Fifteen Love Records is a sub-brand of Fifteen Love, a tennis-themed event series with a passion for house music. The brief was clear: create a visual identity that translates the existing brand DNA from the DJ booth to vinyl records. This project showcases brand engineering at its core – taking something established and shifting it into a new context. The goal was to build a cohesive system that works across album covers, promotional assets, ads, and motion design while keeping the cultural essence alive.
Challenge
How do you expand a brand without losing what made it resonate in the first place?
Fifteen Love already had a strong identity in the event space, but launching a record label meant entering an entirely different medium. The challenge was translating the energy and aesthetic of live events into static and digital formats – vinyl covers, social media, and digital campaigns. We needed a visual system flexible enough to scale across products and platforms, while maintaining the tennis-meets-house-music core that defined the original brand.
Solution
A modular identity system designed to move between formats without breaking character.
Instead of reinventing the brand, we evolved it. I developed a visual toolkit that bridges the gap between event atmosphere and music product – typography, color systems, layout grids, and motion principles that feel at home on both a club flyer and a vinyl sleeve. The identity stays recognizable but adapts to context. Every asset, from Instagram posts to record covers, follows the same visual logic, creating consistency without repetition.
Review
When both sides collaborate, you don't just build a brand. Instead, you shape culture.
Working with the Fifteen Love team felt like a real partnership from day one. They brought vision and context, I brought structure and craft. The result is more than a visual identity – it's a brand that lives and breathes across touchpoints. Fifteen Love Records now operates as its own entity while staying rooted in the original brand universe, proving that evolution beats revolution when the foundation is strong.
More Works
(GQ® — 02)
©2026
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
What do I need to get started?
06
How involved am I during the project?
07
Who is this service for?
Concept
The world's #1 Record Label for the tennis community & beyond
Fifteen Love Records is a sub-brand of Fifteen Love, a tennis-themed event series with a passion for house music. The brief was clear: create a visual identity that translates the existing brand DNA from the DJ booth to vinyl records. This project showcases brand engineering at its core – taking something established and shifting it into a new context. The goal was to build a cohesive system that works across album covers, promotional assets, ads, and motion design while keeping the cultural essence alive.
Challenge
How do you expand a brand without losing what made it resonate in the first place?
Fifteen Love already had a strong identity in the event space, but launching a record label meant entering an entirely different medium. The challenge was translating the energy and aesthetic of live events into static and digital formats – vinyl covers, social media, and digital campaigns. We needed a visual system flexible enough to scale across products and platforms, while maintaining the tennis-meets-house-music core that defined the original brand.
Solution
A modular identity system designed to move between formats without breaking character.
Instead of reinventing the brand, we evolved it. I developed a visual toolkit that bridges the gap between event atmosphere and music product – typography, color systems, layout grids, and motion principles that feel at home on both a club flyer and a vinyl sleeve. The identity stays recognizable but adapts to context. Every asset, from Instagram posts to record covers, follows the same visual logic, creating consistency without repetition.
Review
When both sides collaborate, you don't just build a brand. Instead, you shape culture.
Working with the Fifteen Love team felt like a real partnership from day one. They brought vision and context, I brought structure and craft. The result is more than a visual identity – it's a brand that lives and breathes across touchpoints. Fifteen Love Records now operates as its own entity while staying rooted in the original brand universe, proving that evolution beats revolution when the foundation is strong.
More Works
(GQ® — 02)
©2026
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
What do I need to get started?
06
How involved am I during the project?
07
Who is this service for?
Concept
The world's #1 Record Label for the tennis community & beyond
Fifteen Love Records is a sub-brand of Fifteen Love, a tennis-themed event series with a passion for house music. The brief was clear: create a visual identity that translates the existing brand DNA from the DJ booth to vinyl records. This project showcases brand engineering at its core – taking something established and shifting it into a new context. The goal was to build a cohesive system that works across album covers, promotional assets, ads, and motion design while keeping the cultural essence alive.
Challenge
How do you expand a brand without losing what made it resonate in the first place?
Fifteen Love already had a strong identity in the event space, but launching a record label meant entering an entirely different medium. The challenge was translating the energy and aesthetic of live events into static and digital formats – vinyl covers, social media, and digital campaigns. We needed a visual system flexible enough to scale across products and platforms, while maintaining the tennis-meets-house-music core that defined the original brand.
Solution
A modular identity system designed to move between formats without breaking character.
Instead of reinventing the brand, we evolved it. I developed a visual toolkit that bridges the gap between event atmosphere and music product – typography, color systems, layout grids, and motion principles that feel at home on both a club flyer and a vinyl sleeve. The identity stays recognizable but adapts to context. Every asset, from Instagram posts to record covers, follows the same visual logic, creating consistency without repetition.
Review
When both sides collaborate, you don't just build a brand. Instead, you shape culture.
Working with the Fifteen Love team felt like a real partnership from day one. They brought vision and context, I brought structure and craft. The result is more than a visual identity – it's a brand that lives and breathes across touchpoints. Fifteen Love Records now operates as its own entity while staying rooted in the original brand universe, proving that evolution beats revolution when the foundation is strong.
More Works
©2026
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
What do I need to get started?
How involved am I during the project?
Who is this service for?