2025
GASOLINA Drink
Berlin start up for healthy supplement drinks.
Product Design
Logo Design
Functional Beverage Brand Inspired by Industrial Performance Culture.
Gasolina was conceived as a functional beverage brand drawing inspiration from classic gas station aesthetics and industrial design language. The concept positions the drink as daily performance fuel rather than a lifestyle accessory. Logo and can design were treated as engineered objects with purpose and clarity. The visual system reinforces energy, routine and functional consistency.
Problem
Avoiding Generic Supplement and Fitness Visual Clichés
The key challenge was to communicate nutritional value and performance benefits without relying on typical supplement or fitness branding tropes. Many products in this space feel decorative, interchangeable and trend-driven. Gasolina required a bold yet credible identity that feels constructed, masculine and intentional. The design needed to stand out on shelf while maintaining trust and clarity.
Solution
Precision-Driven Logo and Ingredient-Based Packaging System
A custom logotype was developed using a strict grid and detailed construction system. The letters form a controlled perspective that reads as a flat surface while adding depth and tension. This structure allows the logo to integrate naturally with the cylindrical can shape. Colors and layouts were directly derived from ingredients and flavors to create intuitive differentiation.
Concept
A Scalable Identity Built on Structure, Clarity and Performance
The final result is a distinctive and scalable packaging system rooted in precision rather than decoration. GASOLINA communicates performance, function and daily utility at first glance. The brand stands out through confidence and structure instead of visual noise. This establishes strong recognition and a premium position within the functional beverage market.
More Works
(GQ® — 02)
©2026
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
What do I need to get started?
06
How involved am I during the project?
07
Who is this service for?
2025
GASOLINA Drink
Berlin start up for healthy supplement drinks.
Product Design
Logo Design
Functional Beverage Brand Inspired by Industrial Performance Culture.
Gasolina was conceived as a functional beverage brand drawing inspiration from classic gas station aesthetics and industrial design language. The concept positions the drink as daily performance fuel rather than a lifestyle accessory. Logo and can design were treated as engineered objects with purpose and clarity. The visual system reinforces energy, routine and functional consistency.
Problem
Avoiding Generic Supplement and Fitness Visual Clichés
The key challenge was to communicate nutritional value and performance benefits without relying on typical supplement or fitness branding tropes. Many products in this space feel decorative, interchangeable and trend-driven. Gasolina required a bold yet credible identity that feels constructed, masculine and intentional. The design needed to stand out on shelf while maintaining trust and clarity.
Solution
Precision-Driven Logo and Ingredient-Based Packaging System
A custom logotype was developed using a strict grid and detailed construction system. The letters form a controlled perspective that reads as a flat surface while adding depth and tension. This structure allows the logo to integrate naturally with the cylindrical can shape. Colors and layouts were directly derived from ingredients and flavors to create intuitive differentiation.
Concept
A Scalable Identity Built on Structure, Clarity and Performance
The final result is a distinctive and scalable packaging system rooted in precision rather than decoration. GASOLINA communicates performance, function and daily utility at first glance. The brand stands out through confidence and structure instead of visual noise. This establishes strong recognition and a premium position within the functional beverage market.
More Works
(GQ® — 02)
©2026
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
What do I need to get started?
06
How involved am I during the project?
07
Who is this service for?
2025
GASOLINA Drink
Berlin start up for healthy supplement drinks.
Product Design
Logo Design
Functional Beverage Brand Inspired by Industrial Performance Culture.
Gasolina was conceived as a functional beverage brand drawing inspiration from classic gas station aesthetics and industrial design language. The concept positions the drink as daily performance fuel rather than a lifestyle accessory. Logo and can design were treated as engineered objects with purpose and clarity. The visual system reinforces energy, routine and functional consistency.
Problem
Avoiding Generic Supplement and Fitness Visual Clichés
The key challenge was to communicate nutritional value and performance benefits without relying on typical supplement or fitness branding tropes. Many products in this space feel decorative, interchangeable and trend-driven. Gasolina required a bold yet credible identity that feels constructed, masculine and intentional. The design needed to stand out on shelf while maintaining trust and clarity.
Solution
Precision-Driven Logo and Ingredient-Based Packaging System
A custom logotype was developed using a strict grid and detailed construction system. The letters form a controlled perspective that reads as a flat surface while adding depth and tension. This structure allows the logo to integrate naturally with the cylindrical can shape. Colors and layouts were directly derived from ingredients and flavors to create intuitive differentiation.
Concept
A Scalable Identity Built on Structure, Clarity and Performance
The final result is a distinctive and scalable packaging system rooted in precision rather than decoration. GASOLINA communicates performance, function and daily utility at first glance. The brand stands out through confidence and structure instead of visual noise. This establishes strong recognition and a premium position within the functional beverage market.
More Works
©2026
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
What do I need to get started?
How involved am I during the project?
Who is this service for?